Podcast For Business

Benefits of my Podcast for Business services include:

• Speaking to your audience directly, in a friendly manner (they get to know you!)
• Establishing yourself as an authority/thought leader in your business space, setting the agenda in the industry and giving potential clients added value
• Directly highlighting the benefits of your company’s product/service in your own program
• No need for technical/communications expertise – we take care of that stuff for you

It starts with a concept

I work with you to carefully select the focus and slant of your podcast interview series, so that we meet your marketing & communications objectives. Once we have pinpointed what your show is about, I will tackle production and scheduling tasks. That could include your company providing me with background material on the subject matter for specific interviews or a short discussion with one of your experts before conducting an interview.

How you become a thought-leader

You’re not just selling a product or service, you’re selling yourself. More than just words in a press release, your produced podcast interview will give listeners not only an idea of your professional knowledge, but also show who you are and what it’s like to work with you.

Your podcast cannot be just an advertisement. If it is, no one will want to listen to it. That’s why during interviews with guests we engage them in a way that shows off their knowledge and expertise – that’s the added value of listening to your podcast. Prospects, targets and clients will keep you top-of-mind when they have an issue that relates to your business.

Let us handle the details

With nearly 30 years’ experience in the broadcast and communications industries, I’ll deal with the details of producing your podcast: scheduling interviews, prep/background material, sound recording and any other technical particulars.

The final, edited version of your podcast interview will be concise and punchy content that will keep your raving fans coming back for more. I can also help you with a comprehensive