So you’ve got a slick website. Now what?

Sometimes a slick, respectable-looking website may be hiding a product or service that is just not up to speed, and this makes our jobs as marketing and communications people that much more difficult. It’s a serious threat to website credibility. How believable is online marketing when attractive design and captivating website content are used to sell something that, in reality, just doesn’t work? Not judging a company by its website rings true in a recent domestic consumer experience of mine that […]

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Very Serious Success: A look back at 2016

The year 2016 revealed that we at Sounds Serious not only sound serious; our boutique PR firm racked up some serious successes among the wide variety of tasks we completed for clients, old and new, last year. Using a highly non-scientific process, we went back through every month of that year to review what kinds of business writing and PR consulting we completed. All year, client satisfaction was our main objective. What follows are some highlights of how we achieved our successes in 2016. Plenty of […]

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Lesson learned in Central Europe: Why protecting your brand is important

It was an incident that was more than just bad PR or negative publicity, and it could go down in the annals of brand disasters. A terrible news story involving a delivery truck sent a company logo around the world, but this was likely the last kind of product publicity that food producer wanted for its brand. In the summer of 2015, authorities in Austria discovered on the side of the road a meat truck from a country in Central & Eastern Europe which […]

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Avoiding “stragedies” – Guidelines for Internal Newsletters (and more)

One of our clients is the regional grouping of a multinational firm that encompasses practices in 18 countries and literally employs thousands of people in Central & Eastern Europe. This means that there are almost as many different nationalities in our region, and nearly as many as languages. And this translates into our colleagues speaking English in many different ways and at different levels, but our common language in the region is English, so effective communication in this lingua franca is a must. No […]

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Trump’s effective campaign messaging strategy: A steady drip of vitriol

A lot of us believed the polls, but woke up to a big surprise on Wednesday morning. Hillary Rodham Clinton looked like a shoe-in to win the US presidency on 8 November. But things didn’t turn out that way. Donald J. Trump became the US president elect. Why? It has everything to do with his communications strategy, likely ad hoc, but whose often divisive messages produced raving fans. Those messages elicited fear, anger and even hatred. He appealed to the emotions of his […]

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Digital nomads and newbies, and everything in between

Last week I attended a meetup of sorts at my old co-working space Kaptar here in Budapest. The presenter was an enthusiastic young person who has been galavanting around the globe as a “digital nomad,” spending time in 30 countries or so in the last 8 years. She recalled to us that upon realizing that she had international clients for her graphic design services and that she was working in an “eco farm” in Portugal, that she was a digital nomad. Now, […]

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