Covid Comms: Connection, Empathy Crucial

If you’re looking to employ effective communication during a crisis and need some help and practical advice, Péter Szerémi is your man. He has been working as a communication trainer for the past 20 years. “My job is to help others get their messages across with impact and authenticity, especially when they’re giving a speech, but I also do preparation for performance reviews,” he explains. With those sentiments in mind, I spoke with Péter about how corporate leaders and scientists […]

Read More

Csaba Faix: Reinventing Budapest

Telling stories has always been in focus for international marketing executive Csaba Faix, who, since 2020, has been head of the Budapest Festival and Tourism Centre Ltd., so it’s no surprise that he’s now focused on destination storytelling. Csaba began his career as a broadcast journalist, working as a political correspondent for nearly a decade – telling people’s stories. Then, in 2012, he switched to corporate communications, telling stories about Hungary’s presentation software company Prezi, where he learned how to […]

Read More

Agency Spotlight: Rita Madalina’s MONDOM

Rita Madalina is the founder of a digital marketing agency in Budapest, MONDOM, which literally means “I’m saying it” or “I’m telling it” in Hungarian. The name of the company sounds bold, fearless and fun. MONDOM is actually a communications collective that doesn’t operate according to a traditional agency model. Rita explains: “That means we’re really small – only a few people who get together on a daily basis on every project, but there’s also a bigger network of senior […]

Read More

Becoming a Podcaster: Global communications

As I’ve been recently working on elements of a voiceover demo, it has been a pleasure, once again, to use my voice as a communication tool. In fact, in taking this on my being has been flooded with memories of how I first started doing radio in Budapest after the fall of communism in Eastern Europe, and why I found out what a radio producer does to be so wonderful and powerful. Let me transport you back to the early […]

Read More

Expats: Go home a bit, reboot your life!

If you’re a long-term expatriate looking to reboot your life, maybe you should do what I and my family did – pack your bags and hang out for 3 whole months where you were born to gather some perspective on your childhood, life abroad and what you want out of it all – a true lesson in personal growth and development. It could be eye opening, depressing, or, in our case, open up your life to a world of new […]

Read More

My guide to self publishing – where to publish what

If you think you know how to write an article, what’s the best of the blogging platforms for you to publish it? Article writing is my thing, but it’s tough to decide where to publish your content, as there are so many blog sites today for self publishing, whether what you want to publish online is news or news articles, a how to article, or even an online journal of your personal thoughts on any and all subjects. And that’s […]

Read More

Journalists make great MCs (So hire us for your event!)

Journalists are good interviewers for events, too If you have an event for which you need a good “master of ceremonies” – someone who can give a good introduction to a topic and then follow up by initiating and maintaining a provocative conversation – you can’t go wrong by hiring a journalist as your emcee. As a journalist/communications specialist one of my main objectives when I interview someone as an event host is not only to ask questions but to […]

Read More

Need international customers? Tap into Twitter b2b marketing

Successful Twitter campaigns start with realizing that using Twitter for business to generate leads and prospects is the way to go, especially in establishing almost instant credibility in an industry. To get you started, here are some basic steps on how to setup a Twitter account and some Twitter best practices used by Sounds Serious Communications as part of a social media strategy for an event organizer. Why is a Twitter social media strategy important? It was not easy convincing my […]

Read More

Hogyan kerüld el a „stragédiákat” – Útmutató belső hírlevelekhez

Egyik ügyfelünk egy nemzetközi multicég regionális csoportja, akik 18 országban több ezer embert foglalkoztatnak a Közép-Kelet Európai régióban. A közös munkához, egymás megértéséhez muszáj egy közös nyelvnek lennie, ami természetesen az angol. Viszont a kulturális sokszínűség fényében a munkatársaink egészen különböző módokon és szinteken beszélnek idegen nyelven. Nyilván senki nem várja el románoktól, magyaroktól, szlovákoktól, szerbektől, lengyelektől stb., hogy tökéletes angolsággal beszéljenek, hiszen nem ez az anyanyelvük. Egy kommunikációs tanácsadó, vagy angol lektor bevonása azonban sokat segíthet abban, hogy tisztázzuk […]

Read More